Qualifications/background

Freelance Editor/Copywriter (since 1997)
Editor/Copywriter (ten years, in printing and publishing company)
Proofreader (two years, with group involved in technical publications)
Lecturer in Business English (business training college, two years)
Head of English Department (primary school, seven years)
Head of Latin Department (high school, four-and-a-half years)

Responsibilities undertaken during work in the publishing world include the following:

Full time freelance contracts, working from home office
Various freelance assignments for commercial concerns, handling editorial content, slogans, proofreading, artistic design and layout
Typesetting layout of copy, with varied experience on different systems and application programs
Solely responsible for editing, researching, updating and compiling of editorial content of various brochures and publications that were tourist orientated, promotional or simply informative
Administration and management of editorial department in publishing company, with close liaison maintained with sales managers and studio artists
Formulation and management of publishing company's housestyle
Proofreading of technical data in publications of interest to industrial and commercial concerns

Matric Rotary Prize for best all-rounder in academics and sport
First team hockey player, school house captain; team tennis, netball and athletics
Youngest Red Cross VAD member at the time to obtain Gold Medal in First Aid; Silver Medal in Home Nursing
BA Degree from University of the Witwatersrand (in Johannesburg, Gauteng), majoring in Latin, English and Afrikaans, with Classical Life & Thought, Psychology, Sociology
Residence House Committee member in charge of first-year students
Teachers' Higher Diploma from Johannesburg College of Education


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We have received many compliments from clients and recipients of the business publications. These cover KwaZulu-Natal, with a separate one for Richards Bay, as well as East London and Port Elizabeth. The publications continue to go from strength to strength due to the quality of what is presented, and the feedback has been that they are all most informative and superbly written. Many organisations have subsequently asked to use Fitz’s editorial in their own brochures. I would particularly like to thank Fitz for compiling outstanding editorial. She puts a great deal of time and effort into research and takes pride in producing only the best. Her total involvement in every aspect of putting these publications together, from start to finish, is most appreciated. She is an integral part of their success and that of Norma Beyl & Associates, and our association has been long and fruitful – Norma Beyl
Thanks very much for jobs well done! - Anne Wade, Wade Publications  
I want to thank you for all your work on previous editions and want to congratulate you on a job done so well that you can feel very proud! The comments are that the editorial is outstanding and that people see there was a lot of research that was done on this wonderful publication! Well done! - Anandi van Eeden, Directory Publishers of Zambia 
Fitz is capable of providing brilliantly created concepts that always seem to say the right thing! She has the ability to construct a literary masterpiece for the most difficult of products – Linda Mitchell, marketing representative
Fitz has been absolutely great to work with. Her writing skills are top notch and well thought out. I would recommend her to anyone requiring fine creative writing. Give her a go – Robin Freemantle, creative designer
A REALLY impressive website that is user friendly (very!), with a background that is conducive to mental energy and, as I read, I found it easy on the eye.  I also liked the personal touch and particularly liked being able to zoom in on a piece of writing and see the evidence. - Siobhan Sweet, fellow writer 
Fitz helped extensively with the rewording of my own website pages. She followed through on every aspect, even checking that the webmaster had carried out instructions correctly, and she did not stop until she was happy with it. She has also handled marketing letters that needed to be refined. All in all, I was relieved of tasks at which I am not an expert and she considerably lightened my load. Chantaul Jordan, public speaking trainer and motivational presenter
Fitz is an absolute genius with words. I had been looking at my monitor day in and day out trying to come up with some magic words to best describe me and my business for my website. Just before breaking point it dawned on me that I actually knew the perfect person to help me out. One mail, followed by a phone call, and half an hour later I was placing the copy that Fitz had supplied. Having worked with Fitz some hundred years ago, she remembered me (and my talents) well enough to slap together the copy I needed for my website. Fitz ... thank you for your help and I will definitely recommend you in the future. – Wendy Bow, Apple Pie Graphics
Fitz Townsend was my English teacher for 3 years. Her unconventional teaching style paralleled with encouraged personal growth has without a doubt left a lasting impression on my life. After over 30 years I was delighted to re-establish contact with her and we have kept in touch since. She is a truly great mentor – Charmaine Porter

Personal attributes and interests

Appreciation of the intricacies of Latin has furnished me with a sound foundation in language and instilled care and attention to detail. Involvement with the effect of the written word in the advertising world has ensured that I keep pace with the continual evolvement of English and, especially, the changes in business writing.

Writing something in as clear and succinct a way as possible is an exciting challenge for me. Commendations received during my professional careers both as a teacher and editor have been not only for sustained high achievement but also for initiative, clarity of thought and directness. I am ambitious and innovative, and have been praised for my drive, determination and enthusiasm. I strive for perfection, am extremely fastidious and cope well under pressure. All these aspects substantiate WHY I STAND OUT from competitors in this field and WHAT MAKES ME DIFFERENT from so many run-of-the-mill editors. I believe in the power of words. Provide a written piece from any form of printed or electronically conveyed media, and I will find errors and improve it!

Personal interests revolve around creativity and independence of thought. Essentially absorbing is my artistic inclination towards pencil sketching and Help For Writerspainting of portraits, and my work is displayed in my home. Musical likes are all-encompassing, involving the collection and compilation of an extensive library ... from all-time favourite Mike Oldfield and the delightfully intricate sounds of Andreas Vollenweider to pop artistes too numerous to mention. Reading has obviously included a range of authors; having undertaken a brief course in journalism, I have enjoyed writing scripts for plays, some poetry, several unpublished short stories and a great deal of original copy, including innumerable, very different greeting cards.


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